Ensure we have good, reliable ways in which customers can feed back to us (easily and when convenient to them) how they found their experience of our products/services – and what they would most like to see changed. Make sure the various different feedback sources are reviewed “together” to spot themes – and then make good use of what customer are saying to act, move forwards and make improvements. Ask them to tell you about any stand-out moments.
The trends presented on this site are the result of a horizon scanning exercise, expert interviews with core VisitEngland and industry experts, primary data analysis and workshops with the VisitEngland team. In addition to the information and data this site also contains a live online think tank that allows you to contribute to the discussion and links to further information.