We were amazed to hear a local farm shop recently tell us that they have a 6000 strong email list that they don’t do anything with, not even an email newsleter
So many businesses have data that they aren’t even beginning to make use of, never mind optimise.
Small businesses are never all going to be IT wizards but how can we help them understand the BIGdata opportunities?
Perhaps we need to take a step back and think about putting people who have data in touch with people who can help them make more of it, and for both of them to earn a bit more of a crust as a result