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We were amazed to hear a local farm shop recently tell us that they have a 6000 strong email list that they don’t do anything with, not even an email newsleter
So many businesses have data that they aren’t even beginning to make use of, never mind optimise.
Small businesses are never all going to be IT wizards but how can we help them understand the BIGdata opportunities?
Perhaps we need to take a step back and think about putting people who have data in touch with people who can help them make more of it, and for both of them to earn a bit more of a crust as a result
Ensure we have good, reliable ways in which customers can feed back to us (easily and when convenient to them) how they found their experience of our products/services – and what they would most like to see changed. Make sure the various different feedback sources are reviewed “together” to spot themes – and then make good use of what customer are saying to act, move forwards and make improvements. Ask them to tell you about any stand-out moments.
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