Having a digital presence must be beneficial as access is improved, but what should the impact be? Increased bed-nights or jobs? Or are we simply re-cycling the same old info on a variety of different distribution channels?
The trends presented on this site are the result of a horizon scanning exercise, expert interviews with core VisitEngland and industry experts, primary data analysis and workshops with the VisitEngland team. In addition to the information and data this site also contains a live online think tank that allows you to contribute to the discussion and links to further information.